Designing a collection

The first step of the creative process is inspiration: “When designing a new collection, finding inspiration for materials, structures and colours is key. Something as simple as a subtle detail can inspire the birth of a completely new item,” says Senior Designer Bettina Jonsson.

Like people, a brand has its own DNA – a set of significant characteristics that are distinctive no matter what product is on the drawing board. “House Doctor’s DNA is fundamental when creating a new collection. When working in design, we know exactly what materials and colours will work. And for the spring summer 2020 collection, art and the handmade has been our main focus. From the overall concept to the details, it is visible in the colours, lines, patterns and structures of the products,” says Bettina.

When the design team is done gathering inspiration, the actual design process begins: “We start by drawing the styles that will make up the collection. Pretty much everything is drawn from scratch, which helps ensure a common thread throughout the collection,” Bettina Jonsson says.

You may also be interested in

A light in the dark
A light in the dark

Autumn is here, the days are darker, and the need to light up our homes is increasing. The solution? Cosy lamps and candles from House Doctor.  Everyone needs a fellowAfter a long day at work and a...

read more
Update your bathroom the simple way
Update your bathroom the simple way

Updating a bathroom can seem like a monumental task. However, with just a few touches and add-ons a room can change completely. The new bathroom accessories from House Doctor are perfect for this.We...

read more
Up the cosiness with textiles
Up the cosiness with textiles

Textiles from House Doctor are great for keeping your feet warm in the morning and for snuggling up on the couch. With intricate patterns and soft materials, they add both personality and...

read more