Curious about what shapes a scent?

REED, FERN & ECHO

Fragrance preferences are deeply personal, shaped by mood, season, memory, and occasion. This guide introduces our three
new eau de toilettes, explores their signature notes, and reveals the best ways to find your next personal perfume.

Experience the new collection below and find the scent that resonates with you.

A fragrance is composed of layered notes that unfold over time. Allowing the scent to develop on the skin is essential to fully appreciate its character, depth and evolution.

Let the scent unfold

Top Notes
The first impression of the fragrance, offering a brief introduction before fading. These notes should be seen as an opening rather than a deciding factor when choosing a fragrance.

Heart Notes
The heart of the fragrance, revealing its true character. Emerging as the top notes settle, they define the scent and evolve on the skin over several hours. This stage is often where a perfume truly resonates.

Base Notes
The foundation and longevity of a perfume. These deep, lasting notes remain on the skin, clothing, and in the air long after application, giving the fragrance richness, depth and an enduring presence that leaves a memorable final impression.

Eau de Toilette
The strength of a fragrance is defined by the balance between perfume oils and alcohol. Higher concentrations generally produce a longer-lasting, more pronounced scent. Eau de Toilette is light and delicate, offering a soft, subtle fragrance that is perfect for everyday wear.

ECHO

Top: grapefruit
Heart: vetiver, tobacco leaves
Base: white musk, amber

A distinctive citrus-woody eau de toilette
with a bright opening and a warm amber finish.

SHOP ECHO