Pure Basic

Pure Basic is fragrance-free and certified organic skincare for the whole family. Finally, there is a series that cover body, hands, and hair. A skincare series that moisturizes and nourishes, but without perfume and with as few ingredients as possible. A series for those who demand quality but do not want to compromise on aesthetics. Pure Basic is proof that luxurious textures and beautiful design can easily go hand in hand with gentle, fragrance-free skincare. Skincare doesn't have to be complicated. With Pure Basic, you get a simple routine – also by reducing the number of products.

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Every. Body.

The Pure Basic series is certified COSMOS organic by Ecocert, carries the Nordic Swan Ecolabel, and is marked AllergyCertified. It is your guarantee that we have scrutinised all products and their effects so they can be safely used by the whole family, even your children. As few ingredients as possible provide as much moisture, care, and nourishment as possible. Pamper your skin and hair with aloe vera, oils, and especially pentavitin, which retains moisture and softens.